PRIVACY PRACTICES OF TO THE RESCUE
139 40th Street NE, CEDAR RAPIDS, IA, 52402
Personal Data Collected
Data collected from you:
We collect personal data directly from you, for instance when you inquire about one of our Services, or from your interactions with our website, products or Services.
Contact details. When you inquire about our Services, register for an event, download content, or enter a live chat, we may collect your contact details, such as your name, company, address, phone number, fax number, and email address. If you use the Services and we provision you an account, we may collect your name, email address, and associated IP address as part of your use of the Services.
Account creation. When you create an account with us via our website, we may collect your contact details and a password.
Billing data. When you purchase Services or register to attend an event, we may collect billing and payment information.
Device and usage data. When you use our website or our Services, we may also automatically collect data about your device and about your usage of and activity on our website and Services. For example, we may collect your device’s operating system type, IP address, device identifiers, browser type, device type, domain name, access times, and the duration of visit, and other information.
Personal data collected from other sources:
We may also collect personal data from other sources, including third parties from whom we have purchased data, and we may combine this data with data we already have about you.
Partners. We may engage in joint marketing activities or event sponsorships with our third-party partners and we may collect personal data about you from these activities. We also allow partners to provide referrals to us of individuals who may be interested in learning more about our Services. We rely on our partners to obtain your permission before sharing your personal data with us.
Service Providers. We may also engage with third party service providers who help us understand how our customers are using our Services.
How We Use Your Personal Data
We use your data to provide you with and improve upon the Services that you or your company requests, to communicate with you, and to advertise to you through third party publishers.
Providing and Improving Our Services. We use the data you provide, or data that we collect when you use our Services, to operate our Services, provide you with the Service that you or your company has requested, and to continually improve our Service offerings, internal systems, website, and processes. We may use your data to authenticate your ability to access and use the Services. We also use your data to detect and prevent fraud, protect the security of our website and Services, and enhance the safety of our Services.
We may also use data provided by you or collected by third party service providers or partners on our behalf to troubleshoot or provide customer support.
We may also use your data to plan and host corporate events, including online webinars.
Communicating with you. Our websites allow you to fill out forms for more details about our Services. You can also register to attend online seminars or in-person events. We use this information to provide you with the material you requested, to follow up with you about your interest in the Services, or to register you for the event you request. We may also use personal data to understand you and your preferences so that we may enhance your experience and send you information about us, our affiliates, and our partners, such as information about promotions or events.
We may also receive personal data from other sources, including third parties from whom we have purchased data, and combine this with the data we already have about you. This helps us to update, expand and analyze our records, identify new customers, and create more tailored advertising to provide products and services that may be of interest to you.
If you follow or like us on third party social media sites, we can see your public profile and may direct advertising to you.
Advertising. We may use data collected via cookies and other technologies to manage our advertising on other sites or to provide you offers or advertisements, including for third-party services, based upon your browsing activities and interests.
Legal bases for processing. We rely on one of the following four legal bases for processing your data:
- Contract. When you or your company enter into an agreement with us, we will process your data to fulfill the terms of our contract.
- Legitimate interest. We have a legitimate interest in protecting the safety and security of our Services, operating and improving the Services, supporting our customers, marketing and promoting the Services, and protecting our interests.
- Consent. In some cases, you will give us consent to use your data for a specific purpose.
- Legal obligation. We may be required to process your data to comply with a legal obligation.
Why We Share Personal Data
Affiliates and Subsidiaries. We may share your data with our subsidiaries and affiliates (those entities under common control) to provide the Services you request, such as customer support, marketing, technical operations, and account management purposes.
Our Partners. Our extensive partner network provides a broad range of integrations that enable our Services to interconnect with third party software. We may share your data with these partners to support our mutual customers. We may also share your data with our partners who co-sponsor events that you choose to attend.
Billing. We use a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use billing information except for the sole purpose of credit card processing on our behalf.
Compelled Disclosure. We reserve the right to share your data if required by law or to comply with a judicial proceeding, court order, or valid legal process. We may also disclose your data to protect our rights and property, and those of our agents, employees, partners and customers, including to prevent or stop an attack on our systems or network or to prevent spam or attempts to defraud our users. Finally, we may also need to disclose your data in connection with or during the negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction or proceeding involving the sale, transfer, divestiture or disclosure of all or a portion of our business or assets to another company.
How to Manage Your Personal Data
Managing personal data. We provide different accounts with varying functionality depending on the Services users access. Our accounts generally permit you to update your user settings or profile by logging into the applicable website or Service with your username and password. If you do not have an account but wish to make a request to manage your data, you can contact us using the information in the “Contact Us” section of our websites.
Requests to manage your data will be addressed within a reasonable timeframe. If you are an employee of one of our customers, you may also wish to contact your company’s system administrator for assistance in managing your data.
Cookies and Other Technologies
We set cookies and use other technologies to do the following:
- Authenticate and identify you on our websites so we can provide you the Services you request;
- Remember your preferences and keep track of information you have provided us;
- Understand how you are interacting with our websites so that we can better anticipate your needs and improve our websites;
- Generate analytics and performance metrics to understand what features or content are the most popular with our users; and
- To deliver advertising about our products and services that is more relevant and meaningful to you and to understand the effectiveness of our advertising.
When you navigate our websites, we may collect standard data from your web browser related to the use of our website, such as your computer’s operating system type and version, Internet protocol (IP) address, access times, browser type and language, and the websites you visited before coming to our website. We may then associate this data with the cookie we set.
Most browsers provide controls to block or delete cookies. Please refer to your browser settings to manage cookies.